Women hold the weight of the world.
We give back to women and families.
Our Origin Story
In 2013, we started by hand-delivering care kits to unhoused women and made it a family holiday tradition. We evolved in 2018, celebrating our mighty preemie's first birthday gifting care packages and holiday treats to NICU families. In 2022, we launched Purposeful Apparel to spread awareness of preeclampsia, prematurity and NICU stories. In 2023, we're working toward nonprofit status and local collaborations. We're growing every year, always seeking bigger ways to support moms and babies.
Look how far your little one has come! We want to celebrate NICU & preemie stories with a gallery showcasing your evolution.
Now accepting submissions for our opening event in 2023 & ongoing virtual gallery.
The angel numbers 12:12 signify prosperity, victory & divine transformation. Our daughter's premature birth on this date and her amazing journey out of the NICU remind us we've got angels. Spread love, light and awareness with Purposeful Apparel. 100% of profits benefitting women and babies in our community!
In 2018 Kelsey Londos spoke at St. David's Central Hospital sharing her story with NICU Healthcare Professionals.
In 2020, during the COVID-19 pandemic, Kelsey Londos partnered with Hand to Hold, Huggies and Scary Mommy to share hope and fellowship with families in the NICU during lockdown.
Celebrate NICU families with our limited-edition ultrasoft apparel. Your purchase helps us give back to women by spreading awareness of preeclampsia, prematurity and NICU stories. 100% of store sales benefit our cause!